Standard Textile Provides Exclusive Preview of Heidi Weisel Designer Robe Collection at HD Expo


High-Fashion, High-Performance Robes Created by Fashion Designer Heidi Weisel for Standard Textile

From May 14 – 16, 2014, Standard Textile will be offering an exclusive preview of a new collection of high-style, high-performance robes by award-winning fashion designer Heidi Weisel at HD Expo, booth 2447.

Known for the understated glamour and simple elegance of her designs, Heidi Weisel’s fashion collections have been featured at Neiman Marcus, Bergdorf Goodman, Barneys New York, and the most prestigious specialty stores across the country and abroad. Weisel’s designs have been widely recognized and featured in the fashion media and have been a celebrity favorite, often gracing the red carpet on the world’s most glamorous women.

Standard Textile and Weisel are collaborating to bring high fashion, custom, comfortable robes to the hospitality industry. In keeping with the luxurious experience hotels are working to provide for their guests, the Collection will include distinctive details that you would see in ready-to-wear.

“I recognized a need for hotel and spa robes that offer great fit and style, with a little bit of glamour. Many hotels have robes, but they’re often oversized, and lacking in style and comfort,” said Weisel. “My vision is to design high-fashion robes that fit well and feel fabulous. When you’re staying at a hotel or relaxing at a spa, robes should feel cozy, comfortable and special. A luxurious robe should be part of the overall sensual experience a hotel provides to its guests.”

Standard Textile is committed to providing the hospitality industry with products that are aesthetically beautiful but also offer superior performance. Products are designed to touch guests in the most meaningful way by providing a desirable hand and stylish design. Yet, they are engineered to deliver the lowest cost per use.

“This collection will provide hotels, resorts and spas with a new opportunity to provide distinguishing guest experiences, while at the same time ensuring that the products will withstand the rigors of hotel and industrial laundering,” said Richard Stewart, ‎Vice President, Product Development & Sustainability at Standard Textile.

Standard Textile will officially debut Heidi Weisel for Standard Textile in Fall 2014.

Additional Featured Product: The Stuttgart Ensemble by Todd-Avery Lenahan

Stuttgart, the latest luxury bedding ensemble from The Todd-Avery Lenahan Collection at Standard Textile will also be featured at HD Expo.

The Todd-Avery Lenahan Collection is one of Standard Textile’s exclusive five-star sheeting and terry lines, reserved for the world’s finest hoteliers. The Todd-Avery Lenahan Collection is currently installed at properties around the world, including Mandarin Oriental San Francisco and The Stanley in Estes Park, Colorado. The Collection is the global brand standard for JW Marriott.

The Todd-Avery Lenahan Collection provides Luxury That Endures™, and the Stuttgart ensemble is no exception. Stuttgart provides the pleasure of a rich, luxurious sleep experience combined with unsurpassed durability, extended product service life, crease-resistant finish, and superior cost management.

Additional Featured Product: Sapporo ImagePoint® Design by SK Textile

Sapporo ImagePoint® printed décor is the latest design available from Standard Textile’s fabrication partner, SK Textile. Enriching the finest hotel rooms with a unique ambiance, unlimited color selection and boundless design possibilities are available through ImagePoint® design services. Supply your own art or work with our talented designers to conceive your special style. Coordinate design elements—duvet covers, top sheets, pillows, shams, bed skirts, bolsters, and even draperies—for an unforgettable guest experience.

About HD Expo:
HD Expo is the premier trade show and hospitality conference for the interior design industry. Presented by Hospitality Design magazine, HD Expo is dedicated to bringing the interior design industry, architects, owners/operators, developers, specifiers and purchasers the best available resources for their projects.

For More Information:
To request an appointment for interviews during the show, please contact Judy Sroufe, Director, Brand Marketing & Communications at (513) 761-9256 x243 or jsroufe(at)standardtextile(dot)com. High resolution promotional photos are available upon request.