A robe and slippers have become the new business casual. Like many other aspects of life, working remotely has completely changed wardrobes and dress habits. Due to the pandemic, robe sales saw a significant increase of 296.32%! That’s more robes than all of the Obi-Wan Kenobi, Hogwarts, and Game of Thrones fans put together. Comfort clearly never goes out of style.
With comfort a top priority, make sure your guest rooms are prepared to meet travelers’ expectations. As more consumers prepare to resume travel in 2021, welcome them back with the perfect robe for their stay. No matter your brand or budget, Standard Textile offers a collection of robes designed to maximize your guests’ comfort and style.
We partnered with the late New York City designer Heidi Weisel to design the hospitality industry’s only fashion-forward luxury robe collection. Today’s consumers care more about design and quality and want a product that gives them an experience. Unlike traditional robes, which often provide no shape to the body, Heidi designed a collection with fashionable silhouettes to create a flattering fit, combining function with style.
Utilizing soft, luxurious fabrics, each robe is designed with the guest in mind. Thoughtful details, such as an attached belt and a choice of a shawl collar or hood, are just a few of the characteristics that set these robes apart from others. The Heidi Weisel Collection is sure to leave guests feeling confident not only in the robe but also in their hotel stay.
Favorites in this collection include:
Cost-saving strategies are important to our hotel partners. We made sure to design robes with budget-friendly characteristics that elevate the guest experience.
Our 100% Cotton Robe comes in a kimono style – merging fashion and affordability. Other robes use Centium Core Technology® to save costs, like the EuroSpa® & Luxury Stripe® Bathrobes. Centium Core Technology® uses a blend of cotton and polyester to extend product life and enhance performance – saving hoteliers replacement costs.
Operating on a budget does not mean hoteliers have to forfeit style. Standard Textile is proud to offer a selection of affordable robes to match any financial plan. Your guests will love the feel and hoteliers will love the price.
Add some excitement to your robes with a pattern and texture! Most robes come in a standard terry cloth and we appreciate the timelessness of the look. But some hoteliers want a robe that stands out among the rest and what better way to do so than with a unique pattern or texture.
Our Cumulus® Bathrobe utilizes a wash-activated pattern that looks like a cloud. It’s designed to be wrinkled – so no ironing is needed! Similar to the Cumulus®, the Geometric Dual-Tone Bathrobe stands out not only because of its pattern but for its exceptional softness. These striking patterns are sure to make an impression on your guests.
Other robes, like the Honeycomb and Waffle robes, incorporate a subtle texture, but the comfort they provide is anything but understated. Softness guarantees relaxation, and as they are engineered to last, these robes will have your guests feeling like a VIP.
All guests deserve a great experience and Standard Textile is happy to help. Our sales consultants are available to help you select the right robe for your guests to guarantee an excellent experience.
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As more consumers prepare to resume travel in 2021, welcome them back with the perfect robe for their stay. No matter your brand or budget, Standard Textile offers a collection of robes designed to maximize your guests’ comfort and style.