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October 27, 2022

CMG’s October Color Alert®: Afetividade/Fervor

Image header for CMG’s October Color Alert®: Afetividade/Fervor. FAbrics are stacked to show their dark red tones.

Color Alert® is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from CMG’s World Color Forecast and validating  color predictions in the market.



Feisty, Fun, Fierce 

With their kisses of dark red, Afetividade and Fervor are passionate, seductive and powerful with intimacy.

These two pure reds present subtle differences in their amount of chroma and two sides of passionate red, a gentler side and an intense side. Though originating in two regions of the world, they are quickly expanding to worldwide use.

Afetivdade, from Latin American CMG meetings, is an affectionate, nostalgic, red. It represents hearts beating together as one towards a brighter future. Fervor, from European CMG meetings, personifies an intense feeling of passion. It is a deep red that’s familiar and never loses its importance for humanity. Together, they drive forward with purpose and excitement for the future, and for their place in design.

Red Vibes 

Both versions exude a seductive vibe and will grace diverse product ranges and markets. Not surprisingly, fashion and cosmetics see this hue as a new take on classic red, moving between seasons and allowing the color to be further defined more by material and product. A cotton t-shirt is comfortable and suggests casual moments whereas velvet or corduroy pants are potentially bold and determined. They add visual warmth to ensembles whether in small leather goods or nail lacquer and join a growing cadre of genderless, ageless colors to be enjoyed by all.

For residential and commercial architectural design, these reds step forward as accent colors and move from interior to exterior with ease. For interiors they enhance upholstery, linens, and in kitchen everything from tiles to cookware to small appliances. They offer a respite from grey, while keeping it modern and fresh, and connect with the continually emerging range of tans. For exteriors, the colors will enhance buildings with details, trims and even front entrances, and both hard and soft landscaping will embrace these rich reds in garden plants and flowers as well as brickwork.

Two distinct reds, with distinct but related vibes, are moving forward with their shared color statement for a world, and times, that need both affection and intense passion.

How our interior customers are adding passion with Red

At Standard Textile, we’re seeing requests for deep, punchy reds that accents interior environments. Afetividade and Fervor can be found in fabrics that bring a vibrant warmth and spaces through mixing solid and geometric patterns. In hospitality, customers are pairing reds with tans and grays in their décor through their window treatments like custom printed solar shade designs and upholstery in lounges, lobbies, and on-site restaurants. In education, upholstered seating for public spaces like student unions, lobbies, and study nooks the splashes of red. Also, custom designed wallcoverings bring life to walls in hallways, athletic centers, and . In healthcare, particularly long-term care, we are seeing window treatments bedding that has earthy reds with a twinge of orange, bringing a more residential feel to rooms. 

Turn up the heat with red! Check out our fabric gallery for red color inspiration. 



Color Marketing Group® (CMG) is the premier international association for color design professionals. Their mission is creating accurate and relevant color and trend forecast information by connecting global color professionals in their shared passion. Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists.