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March 24, 2021

Make a Splash with Pool Towels Guests will Love

Group of people throwing hotel pool towels for wholesale in the air

Summer is right around the corner and pool-loving guests will be back before you know it. More than 75% of Americans are planning to travel more in 2021 in an effort to make up for the last year. Opening up your pool to guests may look different this summer, but that doesn’t mean guest experience needs to be compromised. Having the right towels for your hotel can improve guest satisfaction even in uncertain times.

Myth or Fact: Bath towels can be used for the pool

Answer: Myth. Let’s cut to the chase: regular hotel bath towels do not belong poolside. There are several reasons you shouldn’t use a traditional towel at the pool:

  • Pool towels are specifically designed and engineered to withstand pool chemicals, including chlorine. Bath towels are not designed for the same chemical exposure and exposure to pool chemicals can shorten the expected lifespan of the towel.
  • A shorter product life leads to higher replacement costs. Year after year, these replacement costs add up.
  • Pool towels are longer and wider than a normal bath towel, allowing more drying space after a swim or more coverage on a lounge chair. If a towel isn’t big enough to cover a chair, guests often take two or more! More towels per person at the pool = more laundering = more cost.

The Right Pool Towel for Your Hotel

What is the right pool towel choice for your hotel and your guests? Standard Textile understands that pool towels serve a different purpose than bath towels, which is why we created a collection to match a variety of needs, budgets, and styles.

1. Pool Ready, Right Out of the Box

We partnered with P&G to create our Room Ready For You® Laundered With Tide® program. Room Ready towels are pre-washed, delivering clean and fresh terry out of the box. All of Standard Textile’s pool towels come Room Ready, meaning you can get them in your guests’ hands faster, and avoid the cost of the first wash cycle.

2. Exceptional Colorfastness

Pools are fun – make sure your pool towels have the same vibe! Traditional hotel bath towels are usually white, but our pool towels provide a nice pop of color.

Collection of Standard Textile Pool Towels

Whether you choose our luxury EuroSpa® or Colorfill towels, you don’t have to worry about the color fading. The color is yarn-dyed, meaning that instead of the color being applied to the finished product, colored yarns are integrated into the woven towel.

Our pool towel yarns are dyed under high pressure using a special class of dyes. It’s a more involved process, but it ensures that colors won’t fade during normal use and laundry processes.

If you’re concerned about chlorine doing a number on your pool towels, no need to worry. The dyeing and manufacturing process ensures exceptional colorfastness that can withstand harsh chemicals.

3. Innovations Increase Product Life & Productivity

Let’s refresh: Centium Core Technology® is a unique fabric formation that delivers durability with a soft touch. OneSTEP® stands for One Solution to Enhance Productivity, meaning products are engineered with benefits that shorten launder and room-make up time.

Our Elevations™ pool towels feature both of these innovations, plus the Comfort Experience Zone™ to target weight and absorbency where it matters most.

4. Remain Soft, Wash after Wash

Increased washing due to the pandemic can take a toll on sheeting and terry. Fortunately, with our pool towels, frequent washing doesn’t mean that fresh, soft feel will disappear. Our Stripe pool towels are made for performance and engineered to maintain softness, ensuring a high-quality experience for your guests. No need to worry about quick deterioration and frequent replacement costs.

Be Prepared All Season

No hotel is the same. Our pool towel collection offers options for diverse styles and budgets while maximizing performance. With quality and image in mind, each towel is engineered to withstand numerous launderings and harsh pool chemicals.

There’s a lot that’s top of mind this pool season with new protocols and safety precautions. Let our durable, innovative pool towels ease your worries and improve guest experience. Contact our team if you have any questions.