January 14, 2021
Standard Textile Interiors is excited to partner with Sunbrella Contract on a new, sustainability-focused innovation — Sunbrella Assure, a fluorine-free technology that delivers water repellency, stain resistance, and enhanced durability. Fabrics featuring Sunbrella Assure go beyond being easy to clean and abrasion resistant, they actively contribute to improving the environment. These distinctive fabrics bring new opportunities to create healthy and sustainable indoor and outdoor spaces that are still hardworking.
Fluorine-free products contribute to lowering the negative impact on our world and our health. Whether the project is designing waiting rooms, senior living residences, doctors’ offices, or hotel lobbies, guest rooms, and common spaces, Sunbrella Assure can give designers peace of mind that they are contributing toward a wholly healthy, sustainable space for places that need an extra touch of care.
Sunbrella Assure offers stain resistance through a proprietary bio-based formula that combats the absorption of water-based spills and messes without the use of fluorochemicals. Oil-based stains can be removed easily by following the cleaning and care guide. The base compound in this technology contains 63% renewably sourced content derived from a variety of plant-based sources, carefully selected to be from non-genetically-modified (non-GMO) and non-food-source feedstock.
Highly durable, Sunbrella Assure supports abrasion resistance up to 100,000 double rubs. Fabrics featuring this new technology deliver on these high-performance standards while fulfilling the Sunbrella brand promise of design and function, as well as staying soft to the touch.
“Sunbrella Assure is yet another example of how we continue to build on our legacy of smart design and environmentally conscious actions,” said Steve Pawl, chief marketing officer at Sunbrella. “Sunbrella Assure brings together the benefits of fluorine-free technology with the leading design, performance and warranty that we’re known for and has been counted on for 60 years.”
Other benefits of Sunbrella Assure include:
Standard Textile Interiors offers three exclusive Sunbrella fabric patterns featuring Assure in various colorways. These fabrics are suitable for Healthcare, and Hospitality environments. Learn more about the new collection here.
Sunbrella has revolutionized the way the world thinks about how fabrics look, feel and perform. Luxuriously soft and exceptionally beautiful, Sunbrella fabrics integrate style with legendary performance qualities: proven durability, fade resistance, easy care and bleach cleanability. Led by a global design team, premium Sunbrella fabric gives consumers, designers and architects the materials they need to create the extraordinary in marine, shade, indoor upholstery, outdoor upholstery, commercial and contract applications.
Introduced in 1961, Sunbrella fabrics are manufactured and marketed by Glen Raven, Inc., a 138-year-old family-owned company based in North Carolina with operations worldwide. For more information about Sunbrella Contract, including inspiration, fabric collections and where to buy, visit commercial.sunbrella.com and follow Sunbrella on Facebook, Instagram, Pinterest and Twitter at @Sunbrella.
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