UK | Standard Textile Launches New Sustainable Vertua Terry Collection in the United Kingdom in Collaboration with Royal Jersey Laundry

Standard Textile, a global leader in hospitality textiles, proudly announces the launch of its new Vertua Terry Collection in the United Kingdom.

Developed to advance circular innovation and sustainability in hospitality, the collection is being introduced in collaboration with Royal Jersey Laundry, one of the UK’s foremost commercial laundries. The collection has debuted at The Hoxton, Southwark, The Hoxton, Shoreditch and The Hoxton, Holborn in London.

A New Standard of Sustainable Hospitality Terry

The Vertua Terry Collection marks a significant step forward in sustainable hospitality textiles. Crafted using 30% recycled fibers from pre-consumer cotton, the collection offers a responsible alternative to traditional terry without compromising on quality or performance.

Vertua products are Recycled Claim Standards (RCS)-certified, ensuring traceability and adherence to rigorous environmental and social criteria.

In addition to reducing water and energy usage during production, the Vertua collection delivers excellent absorbency, durability, and comfort. Each product can be tailored in design, size, and weight to meet the unique needs of individual hotel properties.

A Shared Commitment to Sustainability

The adoption of Vertua by Royal Jersey Laundry reflects a shared vision for a more sustainable hospitality industry.

James Lincoln, Managing Director at Royal Jersey, said, “I was fortunate to be part of the opening of The Hoxton, Shoreditch back in 2006, a game-changing moment for London’s hospitality scene. When I was introduced to Vertua, I saw a great opportunity to bring this innovation to the brand and be the first in the UK to do so. By supplying Vertua to The Hoxton, Southwark, we estimate a CO₂ equivalent savings of 7.6 to 13.4 tons annually.”

Advancing ESG in Hospitality

“With Vertua, Standard Textile reinforces its global commitment to delivering innovative and high-performance products that support long-term ESG goals,” said François Roblin, Managing Director Europe at Standard Textile. “This launch demonstrates how brands, suppliers, and laundries can work together to drive meaningful sustainability outcomes across the hospitality industry. On a more recent note, we have been awarded the Platinum EcoVadis status, the highest recognition for CSR commitments. This is also a collaborative success that we are delighted to share with our partners to build a more sustainable future.”

The new Vertua Terry collection has debuted at The Hoxton, Southwark in London, with a broader rollout at The Hoxton, Shoreditch and The Hoxton, Holborn last Summer.

About Standard Textile
Founded in 1940, Standard Textile has developed a culture of innovation, quality, and service. With more than 150 patents issued, its products are engineered to deliver durability, longevity, and value. A vertically integrated company, Standard Textile is a leading global provider of total solutions in the institutional textiles and apparel markets. Leveraging textile design, manufacturing, and laundry expertise, and its global infrastructure, this company serves customers in the healthcare, hospitality, and interiors markets worldwide. For more information visit standardtextile.com.

About Royal Jersey Laundry
As a family-owned business that services more five-star hotels than any other laundry in the UK, and as the Commercial Laundry of the Year, we are constantly seeking ways to innovate and drive sustainability forward.

Contact: 

Standard Textile
Nigel Bates, Key Account Manager UK nbates@standardtextile.com

Royal Jersey Laundry
James Lincoln, Managing Director James@rjlaundry.co.uk