Emerging as a popular trend in luxury hotels, a pillow menu takes the guest sleep experience to a whole new level. With countless sleep positions and preferences, it is nearly impossible to select one or two pillow types to suit every guest’s need. Instead of purchasing hundreds of pillows that will ultimately go unused during many stays, consider diversifying your inventory to include unique pillows your guests will appreciate.
This blog is part of a series celebrating the National Sleep Foundation’s Sleep Awareness Week® by spotlighting ways hotel and hospitality professionals can help their guests enjoy more restful sleep. Click here to explore the full series.
A pillow menu is a creative way to elevate your guest experience even further. Rather than selecting a pillow type and hoping it will suit your guest, a pillow menu shows the care you take to ensure each and every guest enjoys a wonderful night’s sleep. Often unexpected, a pillow menu will pleasantly surprise your guests and go one step further in solidifying your brand for consideration in future travel.
A pillow menu is also a useful research tool, as it allows your organization insight into the most popular types of pillows. This can help inform future purchasing decisions as well as potential menu changes.
By offering a pillow menu, you can make smart purchasing decisions while also dramatically improving your guests’ comfort and satisfaction.
There are countless types of unique pillows that could be included in your menu. Options range from buckwheat and microbead fill to scent/vitamin infused and even lullaby pillows, complete with mini stereo speakers. Although the quirky possibilities are endless, there are some well-recognized mainstays that are a must on your pillow menu. These include:
ProTip: Even the highest quality pillows need to be laundered and cared for correctly. To enhance your guests’ sleep experience even further, it is important to know how to properly take care of your newly selected pillows. Be sure to check out our blog on Proper Pillow Care.
Think beyond pillows. What other comfort items could you offer to elevate the sleep experience even further? Consider a selection of soft and sleek bathrobes or a luxuriously cozy blanket for napping. Perhaps you’d like to advertise the features of your mattresses or comforters. Small amenities such as eye covers can also make a big impact in sleep quality. With a little creativity, you can transform your pillow menu into a comprehensive Sleep Menu. The sky’s the limit!
All guests deserve a great experience and Standard Textile is happy to help. Our sales consultants are available to help you select the right pillows for your guests to guarantee an excellent experience.
Are you a consumer looking for Standard Textile products for your own home? Click here to view our entire selection of pillows available via Standard Textile Home.
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