We partnered with a prominent customer to come up with a solution that would not only address their brand's sustainability goals, but also reduce the number of SKUs carried and lower overall costs. Introducing…the innovative VersaTowel®, a hybrid hand-wash multi-use towel.
The VersaTowel® serves the functions for both hand and wash towels - eliminating the need to stock both items. This hybrid towel reduces waste and water usage, as well as lowers total terry acquisition costs. At 13"×16", this uniquely sized multi-use towel provides guests with the option to use as either a hand towel or washcloth. The VeraTowel® Hand-Wash Towel is a cotton-poly blend with a double cam border on each end that comes Room Ready for You® Laundered with Tide®, clean and ready for immediate use.
As an added bonus, housekeepers now only need to stock one towel on their cart rather than two! When a housekeeper restocks towels, they often put 4 of each type of towel: 4 bath towels, 4 hand towels, and 4 washcloths. The VersaTowel® Hand-Wash Towel can replace a total of 8 towels - 4 hand towels and 4 washcloths - with just 6 hybrid VersaTowel® Hand-Wash Towels. Plus, the VersaTowel® folds and rolls like a dream! These multi-use towels will save your housekeepers time and welcome your guests with a sleek, organized display of bathroom terry, no matter how you choose to arrange them.
As if these features weren't enough, you'll also enjoy our Room Ready for You® Laundered with Tide® program, which allows you to use VersaTowel® right out of the box. Room Ready products arrive clean, fresh and ready for immediate use, bypassing the time, labor and costs of up-front processing.
Check out VersaTowel® today and discover the many benefits a multi-use towel can bring to your property.
