EuroTouch® Towels are made from 100% Cotton, but they aren’t your ordinary cotton towel. It all starts with quality. We only select the finest long-staple, ring-spun carded cotton. This process removes up to 18% of low-quality, waste cotton and leaves only the finest fibers. This process takes longer and costs more, but one touch and we think you’ll agree—the results speak for themselves. The supreme cotton quality of EuroTouch® results in a velvety soft hand that can’t be matched by other open-end cotton towels.
In addition to ultimate softness, EuroTouch® also boasts superior strength and durability. In fact, EuroTouch® has up to 35% more tensile strength than other, generic cotton towels. De minimis polyester added to the elegantly woven dobby border eliminates the unsightly hour-glassing that normally affects terry products. Plus, square-cornered wash towels last longer than traditional washcloths by eliminating the “whiskering.”
All these features translate to a more durable, longer lasting product. A longer service life means lower cost per use and lower replacement costs.
As an added bonus, our performance terry line is oversized to accommodate shrinkage, ensuring the size you pay for is the size you get. Plus, your housekeepers and laundry staff will also appreciate the EZ ID® terry color-coding system, which enables staff to easily identify different towel weights by a distinct color on the sew-in label.
As if these features weren’t enough, you’ll also enjoy our Room Ready for You® Laundered with Tide® program, which allows you to use EuroTouch® towels right out of the box. Room Ready products arrive clean, fresh and ready for immediate use, bypassing the time, labor and costs of up-front processing.
Finding durable cotton towels that remain strong and soft, wash after wash, can be challenging. You can rest assured knowing that you’ve found the best of both worlds with the EuroTouch® Towel Collection by Standard Textile.
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