ForeverSoft™ was designed with commercial laundries in mind. Harsh chemicals and high-temperature drying can unintentionally take all the softness out of cotton towels and lead to complaints of scratchy, rough towels.
To combat the rigors of industrial laundering, ForeverSoft™ took a unique approach—adding polyester microfilaments to the loops of the towels. Towels are typically produced with 100% Cotton loops, however, by adding our patented Centium Core Technology® microfilament to the loops, we’ve created a towel designed to stay soft and absorbent, wash after wash. In addition, Centium® technology adds the ultra-strong microfilaments to the weft of the towel, which gives it incredible tensile strength and eliminates width shrinkage.
As its name would imply, ForeverSoft™ is also an incredibly soft towel that your guests will enjoy using. Although microfilaments are inserted into the loops for strength, the tiny fibers also naturally blossom in the loop, adding even more softness to the cotton fibers. These fibers also reduce the towel’s overall weight, resulting in a lighter towel that dries much faster than comparable towels.
As an added bonus, our ForeverSoft™ line is also oversized to accommodate length shrinkage, ensuring the size of towel you pay for is the size you get. Plus, your housekeepers and laundry staff will also appreciate the EZ ID® terry color-coding system, which enables staff to easily identify different towel weights by a distinct color on the sew-in label.
As if these features weren’t enough, with ForeverSoft™ you’ll also enjoy our Room Ready for You® Laundered with Tide® program, which allows you to use these towels straight out of the box. Room Ready products arrive clean, fresh and ready for immediate use, bypassing the time, labor and costs of up-front processing.
Finding a towel that not only remains strong and soft over its lifetime, but that also is quick drying and resistant to harsh laundering can be challenging. You can rest assured knowing that you’ve found the best of all worlds with the ForeverSoft™ Towel Collection by Standard Textile.
Available in bath towel, hand towel, wash towel, and non-Centium bath mat.
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