Two artfully arranged towels on a marble countertop with sunlight coming through a window in the background. The Lynova brand towel are microcotton towels.
A white Lynova® microcotton towel and hand towel are hanging from a towel rod in a bathroom with a black tile wall.
A detail shot of the Lynova® Microcotton Towels wide dobby border. An artisan soap is nestled on top the towel. These are the softest towels in hospitality.
A detail shot of the beautifully textured dobby border. Lynova towels are some of the whitest, softest towels you can find.
Lynova® uses luxurious, low twist microcotton to create the softest towels in hospitality. Image shows a stack of Lynova towels in a bathroom setting.
Lynova® uses luxurious, low twist microcotton to create the softest towels in hospitality. Perfect for properties who spare no expense for an elegant experience. Image shows a model wearing a Lynova towel.
Lynova® uses luxurious, low twist microcotton to create the softest towels in hospitality. Perfect for properties who spare no expense for an elegant experience. Shown here: a detail shot of the decorative border of a Lynova towel.

Lynova® Towel Collection

These low-twist, soft-spun towels are perfect for distinguished properties where only the softest towels will do

  • Towels use low-twist, soft-spun cotton to create the softest towels imaginable 
  • Engineered open structure allows for a whiter appearance and reduced drying times 
  • Beautifully textured dobby border 
  • 5-Star 100% Cotton 
  • Available in bath towel, hand towel, wash towel, and bath mat 
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Everything You
Need To Know

Lynova® towels are unlike any other 100% Cotton towel on the market. One touch and you’ll agree—Lynova® is the exquisite choice for situations where only the softest towels will do. Densely packed loops and a stylish, tightly woven dobby border accent provide an exceptional experience and a softness that is unmatched. 

What’s the secret to this luxurious softness? It’s all about the cotton. Standard Textile’s private-label Lynova® uses only ultra-premium, soft-spun cotton woven using a low-twist process which allows for much greater softness and absorbency than traditional cotton towels. This low twist cotton construction adds an unrivaled loft, volume, and superior whiteness retention. Plus, the open structure weave also allows these heavy-weight towels to dry surprisingly quickly, eliminating unnecessary laundry expenses. 

As an added bonus, your housekeepers and laundry staff will also appreciate the EZ ID® terry color-coding system, which enables staff to easily identify different towel weights by a distinct color on the sew-in label. 

Create a memorable experience for your guests by wrapping them in the softest towel they will ever experience. The ethereal feel and silky touch are pure delight. A perfect balance of softness and absorbency for the most indulged and pampered guests. Cascading softness for the body, mind, and soul.  

Available in bath towel, hand towel, wash towel, and bath mat. 

  • Lynova®—When Only the Softest Towels will Suffice 
  • Tightly Woven Dobby Border 
  • Low-Twist Soft Spun Cotton
  • EZ ID® Terry Color-Coding System
  • Square-Cornered Wash Towels 
  • Available in Bath Towel, Hand Towel, Wash Towel, and Bath Mat    

Never Run Out of Clean Linen Again

Maintaining a proper par level ensures you have an appropriate stock of bedding and towels, allowing your staff to efficiently clean and restock guest rooms. Download our free Par Level Calculator today and never run short on linen again!

Download our free par level calculator!

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