VersaTowel Hand-Wash Towel

We partnered with a prominent customer to come up with a solution that would not only address their brand’s sustainability goals, but also reduce the number of SKUs carried and lower overall costs. Introducing…the innovative VersaTowel™.

Hybrid Towel Serves Two Purposes in One

The VersaTowel™ Hand-Wash Towel serves the functions for both hand and wash towels – eliminating the need to stock both items. This hybrid towel reduces waste and water usage, as well as lowers total terry acquisition costs.

At 13×16”, this uniquely sized towel provides guests with the option to use as either a hand towel or washcloth. The VeraTowel™ Hand-Wash Towel is a cotton-poly blend with a double cam border on each end that comes Room Ready for You® Laundered with Tide®, clean and ready for immediate use.

Bonus: Housekeepers only need to stock one towel on their cart rather than two!

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Stack of VersaTowel hybrid hand-wash towels