Vidori® Towel Collection

Embrace timeless luxury & elegant beauty with these 5-star quality towels

  • Exceptional softness and elegant beauty reserved for the world’s finest properties 
  • Tandem twisted pile creates a luxurious feel that stays softer for longer 
  • Centium Core Technology® delivers a soft cotton exterior with a core of unrivaled microfilament strength 
  • Room Ready for You® Laundered with Tide® – Ready to use right out of the box 
  • Available in bath towel, hand towel, wash towel, and a non-Centium bath mat 
Available For Your Home - Shop Retail

Everything You
Need To Know

Elegant beauty meets timeless luxury. Incredible strength meets durability. Premium softness meets absorbency. Vidori® luxury towels are used in some of the finest hotels and resorts around the world. These high quality towels elevate your guest experience while also extending service life, thanks to its patented design.  

With Vidori®, guests experience exceptional softness and elegant beauty, and you experience durable, long-lasting quality. Absorbent and quick-drying, Vidori® towels are light and delicate against the skin because they are woven with a soft ring-spun cotton blend. 

Built with our proprietary Centium Core Technology®, these luxury hotel towels offer the best of both durability and comfort. The secret to the ultimate softness found in Vidori® comes in the form of premium long-staple, ring-spun cotton. This cotton is showcased in the loops of these high-quality towels, meaning your guests feel nothing but soft, silky bliss. Durability comes from a core of ultra-strong microfilament yarn as well as a tandem, twisted pile. This unique pile construction allows for the softness of low-twist cotton while creating a reinforced wrap of premium sheeting yarn. This allows the cotton fibers to blossom into ultimate comfort while ensuring a long-lasting durability that all-cotton towels simply cannot match.  

As an added bonus, our Vidori® line is oversized to accommodate length shrinkage, ensuring the size of towel you pay for is the size you get. Plus, your housekeepers and laundry staff will appreciate the EZ ID® terry color-coding system, which enables staff to easily identify different towel weights by a distinct color on the sew-in label.      

As if these features weren’t enough, with Vidori® towels you’ll also enjoy our Room Ready for You® Laundered with Tide® program, which allows you to use these luxury hotel towels straight out of the box. Room Ready products arrive clean, fresh and ready for immediate use, bypassing the time, labor and costs of up-front processing.   

Finding a top-quality towel that combines comfort, durability, and a quick drying time can be challenging. You can rest assured knowing that you’ve found the best of all worlds with the Vidori® Towel Collection by Standard Textile.       

Available in bath towel, hand towel, wash towel, and 100% Cotton bath mat.   

  • All-Over Terry with Dobby Hem  
  • Tandem, Twisted Pile  
  • Fast Drying 
  • Centium Core Technology®  
  • Room Ready for You® Laundered with Tide® 
  • EZ ID® Terry Color-Coding System
  • Square-Cornered Wash Towels 
  • Available in Bath Towel, Hand Towel, Wash Towel, and Non-Centium Bath Mat

Never Run Out of Clean Linen Again

Maintaining a proper par level ensures you have an appropriate stock of bedding and towels, allowing your staff to efficiently clean and restock guest rooms. Download our free Par Level Calculator today and never run short on linen again!

Ask an Expert

Do you have questions about our products or services?

Send us your request and a representative will contact you as soon as possible.