It’s 2021 and consumers are focusing on sustainable, environmentally friendly experiences more than ever before. Nearly 35% of consumers are willing to pay more (up to 5%!) for eco-conscious products and their shopping behavior proves it. Consumers are leaning toward green products and are being more mindful about the amount of water they use. Recent findings in 2020 indicate that 70% of consumers said they think it is important for a brand to be sustainable. It’s no wonder 2021 is expected to be a year of change.
With this overall consumer shift in mind, hotels have been implementing new initiatives to keep up with the trends while maintaining the customer experience. A great example of this is through water conservation initiatives. The amount of water used to wash sheeting and terry adds up.
In most hotels, water accounts for 10% of a utility bill. Many hotels are implementing a strategic water conservation initiative by asking guests to reuse their towels, eliminating the need to replace them every day and thereby conserving water.
We wanted to help hoteliers maximize their products’ performance while also minimizing environmental impact. How did we approach this? By creating the best of both worlds. While our Gradient™ towels may look like a typical towel to the untrained eye, they are anything but traditional.
Gradient™ terry is strategically designed with the highest amount of pile in the center of the towel, which gradually thins toward each end (reminder: piles are the little loops on towels). We call this centralized area of the towel the Comfort Experience Zone® – which provides an exceptional guest experience.
The Comfort Experience Zone® was created with hotels and their guests in mind. Our expert researchers in the CORE laboratory brainstormed ways to decrease the overall weight in a towel without sacrificing its performance. Think about your own experience with towels. What area do you use the most to dry off? Most guests answer with the middle of the towel. So that is where we focused the pile.
Gradient™ is available in different weights. For reference, the 15 lb. Gradient™ towel feels like a 17 lb. towel in the center, where that comfort is needed most, and decreases gradually toward the ends. By eliminating the unnecessary weight at the ends of the towel, we were able to reduce the overall weight without forgoing absorbency and comfort.
A common concern with heavier towels is that they increase water usage and therefore, increase laundry costs. Luckily, that is not the case with Gradient™ towels. Because of our manufacturing process, the 17 lb towel feels and performs like a 20 lb towel. In addition to your property’s sustainability goals, laundry costs are also reduced.
Read more about the savings you can achieve with the Comfort Experience Zone®
It is also important to note that Gradient™ towels are made with our patented Centium Core Technology® (CCT) . This is a special, proprietary type of weaving where 100% cotton yarn surrounds our Centium synthetic microfilament bundles. Because the cotton is on the outside and synthetic yarn is used on the inside, CCT increases durability and longevity, all while providing that soft cotton touch. Using this microfilament technology means you’ll get more life out of the product, avoiding the landfill and frequent replacement costs. Gradient™ also comes Room Ready For You® Laundered With Tide® – meaning the product comes pre-laundered, saving you the cost (and water) of the first wash. These two features combined allow hoteliers to have more control over sustainability at their property.
Changing trends don’t have to be scary and they definitely don’t have to increase your spending. With sustainability becoming a necessity, it is important for hoteliers to consider the best initiatives for their brand and budget. Standard Textile is available for any additional questions you may have about the Gradient™ towel and how the resources it can help you conserve.
Standard Textile Recognizes National Nurses Month
May 13, 2021
Standard Textile is offering free Continuing Education for attendees at the AORN Global Surgical Conference & Expo, which is scheduled to take place August 7-10, 2021 in Orlando.
Keep Bed Bugs at Bay! Include Mattress & Pillow Encasements in Your Pest Management Plan
May 5, 2021
fter a reduction in hotel bed bug occurrences in 2020, the pests are expected to return to normal levels or even increase as leisure travel rebounds. Make sure you include mattress and pillow protection as part of your Integrated Pest Management Plan.
Addressing Surgical Sterilization Wrapper Shortages
May 4, 2021
A global shortage of disposable sterilization wrappers for surgical equipment has recently affected hospitals and ambulatory surgery centers across the U.S., causing a demand for alternative wrapper choices for use in their sterile processing departments.