Comfort Experience Zone

Working closely with our partners in the hospitality industry, we learned that there was a strong desire for heavier weight towels that don’t have high laundry processing costs. While researching innovative new towel designs that reduce total weight while maintaining a high level of performance, the team in our CORE facility had a breakthrough. It turns out that the center of the towel is used far more than any other part, meaning the outside edges of the towel add extra, unneeded weight that offers no additional value.

That’s why we designed and developed innovative new weaving techniques that strategically balance and redistribute the weight of the pile to the center of the towel, where it matters most. (The pile is all those absorbent little loops all over your towels.) That means you get a lower weight towel that costs less to process, and your guests get the soft, comfortable, and absorbent drying experience they expect.

Our Gradient, Transitions®,and Elevations towels are engineered to provide exceptional guest experience at lower product weights. They arrive Room Ready—pre-laundered and ready to use right out of the box—and feature Centium Core Technology® for enhanced durability, as well the productivity benefits of OneSTEP®. Two innovative products provide cost-saving benefits to hoteliers while giving guests the comfort and experience they desire.

In fact, the concept was so successful, we implemented the same idea for our Elevations Comforter which features more fill in the middle of the comforter and less on the sides. It features the same effective balance of higher guest comfort and lower laundry processing costs.

Gradient, Transitions®,and Elevations are engineered with the Comfort Experience Zone™—more fill where warmth matters most, and less on the sides, reducing un-needed weight.

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A detail shot of the dobby border of an Elevations bath towel.

Elevations™ Terry: Windows pattern

A well-made hotel bed featuring an Elevations comforter.

A detail shot of Elevations Bath Towel's Rainfall pattern.

Elevations™ Terry: Rainfall pattern