Return to Listing

June 23, 2022

Introducing VersaTowel – A Hybrid Wash Cloth Alternative

VersaTowel is a modern wash cloth alternative

Do you recall the last time you used a wash cloth? For many hotels, wash cloth use has been on the decline. Popular wash cloth alternatives, such as using body brushes and silicone scrubbers, have been on the rise since they provide a more gentle, eco-friendly experience. In fact, according to a recent survey, as few as 14% of respondents reported using wash cloths to bathe.

So, what happens to those unused wash cloths in guest rooms? They are washed…again and again. This leads to unnecessary expenses for an amenity that most guests wouldn’t even miss.

This begs the question – why isn’t there a better wash cloth alternative on the market today?

Introducing VersaTowel – A Modern Hand Towel + Wash Cloth Alternative

This wash cloth alternative eliminates the need for hand and wash towels

When a popular hotel chain approached us with this problem, we knew we needed to create a wash cloth alternative that would not only address the brand’s sustainability goals, but also reduce the number of SKUs carried and lower overall costs. As a result, we’d like to introduce the innovative VersaTowel.

The VersaTowel™ Hand-Wash Towel serves the functions for both hand and wash towels – eliminating the need to stock both items. This hybrid towel reduces waste and water usage, as well as lowers total terry acquisition costs. The VersaTowel Hand-Wash Towel is a cotton-poly blend with a double cam border on each end.

This new towel comes Room Ready for You® Laundered with Tide®, clean and ready for immediate use. This eliminates the need for the first wash and decreases water consumption.

How this Hybrid Hand-Wash Towel Works

Traditional washcloths measure 12×12” or 13×13”, while a hand towel measure 16×30”. The VersaTowel Hand-Wash Towel comes in between the two towels at 13×16”, making it a perfect wash cloth alternative. Now guests can choose whether to use it as a hand or wash towel, since its size allows it to function effectively as either.

As a wash cloth alternative, VersaTowel eliminates both hand and wash towels.

The Benefits of VersaTowel

  • Fewer towels and SKUs on your housekeeping carts: When a housekeeper restocks towels, they often put 4 of each type of towel: 4 bath towels, 4 hand towels, and 4 washcloths. The VersaTowel™ Hand-Wash Towel can replace a total of 8 towels—4 hand towels and 4 washcloths—with just 6 hybrid VersaTowel™ Hand-Wash Towels.In addition to saving on laundering and water usage, you also reduce the total number of towels to stock, as well as the number of SKUs needed on your housekeeping cart.
  • Reduce towel replacement costs: Due to their size, wash cloths are traditionally replaced at a much higher rate than hand or bath towels. Whether due to accidentally being thrown away, lost in a pile of dirty cloths, or taken as a souvenir, wash cloths aren’t expected to last beyond single-digit wash cycles.With the larger VersaTowel™, not only do you eliminate the wash cloth SKU, but you can also reduce the replacement rate of your terry products.
  • Neat and tidy presentation: The VersaTowel™ folds and rolls like a dream! These new towels will save your housekeepers time and welcome your guests with a sleek, organized display of bathroom terry, no matter how you choose to arrange them.
  • Conserve water without compromising guest experience: Many hotels are implementing Water Conservation and Sustainability Initiatives like asking guests to reuse their towels. Despite this, unused terry—including wash cloths– still get washed unnecessarily. The amount of water used to wash unused terry adds up. In most hotels, water accounts for 10% of a utility bill. By implementing VersaTowel™ as a wash cloth alternative, your property can eliminate a SKU and avoid the constant re-laundering of unused terry. This will help hotels cut down that water bill without compromising the guest experience.

Ready to Say Goodbye to Wash Cloths?

If you are interested in learning more about the VersaTowel™ Hand-Wash Towel for your property, please reach out and we can connect you with a hospitality textile consultant.