4 Tips for Sleep Awareness Week 2024

At Standard Textile, we are committed to helping hoteliers and hospitality professionals provide amazing sleep for their guests. In celebration of the National Sleep Foundation’s Sleep Awareness Week^®, we wanted to share our top 4 tips to help encourage and contribute to your guests’ healthy sleep.

Tip 1: Choose your Bedding Based on Climate & Season

Nothing is more distracting than a sleep environment that is too cold or too hot. The type of bed linens you choose can have a major impact on your guests’ sleep temperature. Breathable materials, such as cotton, will allow for more heat transfer and help avoid those midnight sweats. On the other hand, materials like microfiber retain more heat and may be a more appropriate choice for cooler climates/seasons.

Another major consideration is your insert or comforter. In warmer climates, opt for lighter, all-seasons products. In naturally cooler climates, heavier weight products may be appropriate year-round.

If your property is in an area that experiences all four seasons, don’t be afraid to have both winter and summer bedding options to swap in and out with the seasons.

Explore our bedding collections

Tip 2: Don’t Let the Light In

Light disrupts sleep, and with more travelers prioritizing restful nights, it’s important to create a comfortable environment for guests. Blackout shades are a simple yet effective way to create a dark, sleep-friendly environment to help guests fall asleep faster and stay asleep longer.

Learn more about blackout shades

Tip 3: Send Allergies Packing

According to Sleep Foundation, up to 40 percent of Americans suffer from allergies. What’s more, these individuals are twice as likely to have insomnia than those without allergies. With so many potential customers who suffer when sleeping with allergies, you might be wondering what you and your staff can do to combat this?

Discover premium allergy protection

Tip 4: Pillows Play a Crucial Role in Sleep

When’s the last time you replaced your pillows? The right pillow provides necessary support to keep the neck and spine in alignment. This improves your guests’ quality of your sleep and helps them wake up feeling refreshed and rejuvenated.​

BONUS TIP: A pillow menu can take the guest sleep experience to a whole new level.

Start your pillow menu today

Ready to invest in your guests’ sleep?

All guests deserve a great experience and Standard Textile is happy to help. Our sales consultants are available to help you select the right sleep products for your guests to guarantee an excellent experience.

Don’t forget about you!

We know hospitality professionals are constantly on the go. We hope you too will join us in celebrating the National Sleep Foundation’s Sleep Awareness Week® by taking some time to focus on your own healthy sleep habits. For a list of quick tips and healthy sleep habits, visit the American Academy of Sleep Medicine.