No one wants a scratchy, stiff towel. That’s why we created a towel that is exceptionally soft, and made to stay soft, wash after wash. ForeverSoft™ towels combine several of our innovative technologies to provide the perfect balance of softness, strength, and enhanced performance.
ForeverSoft™ is more than a name. Uniquely engineered ultra-soft pile yarns start soft and stay soft, wash after wash, throughout service life. Patented Centium Core Technology® improves product tensile strength, extends service life, and enhances performance. ForeverSoft™ is then finished with a beautiful honeycomb dobby hem.
Guests appreciate green programs, but they don’t want the initiatives to impact the quality of their hotel experience. ForeverSoft™ terry provides the softness and absorbency guests desire, while reducing the environmental impact of your operation. An inherently fast-drying foundation saves processing and replacement costs.
A Perfect Match – Robes for All Budgets and Styles
June 23, 2021
As more consumers prepare to resume travel in 2021, welcome them back with the perfect robe for their stay. No matter your brand or budget, Standard Textile offers a collection of robes designed to maximize your guests’ comfort and style.
Summer School’s in Session! Anatomy of a Bed 101
June 8, 2021
Summer 2021 looks so much sunnier than last year, and we’d like to help you keep your skills sharp as guests continue to return to travel. We’re kicking off a series of easy go-to guides that you can use to boost the guest experience while keeping a careful eye on your budget—and we promise: no…
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