No one wants a scratchy, stiff towel. That’s why we created a towel that is exceptionally soft, and made to stay soft, wash after wash. ForeverSoft™ towels combine several of our innovative technologies to provide the perfect balance of softness, strength, and enhanced performance.
ForeverSoft™ is more than a name. Uniquely engineered ultra-soft pile yarns start soft and stay soft, wash after wash, throughout service life. Patented Centium Core Technology® improves product tensile strength, extends service life, and enhances performance. ForeverSoft™ is then finished with a beautiful honeycomb dobby hem.
Guests appreciate green programs, but they don’t want the initiatives to impact the quality of their hotel experience. ForeverSoft™ terry provides the softness and absorbency guests desire, while reducing the environmental impact of your operation. An inherently fast-drying foundation saves processing and replacement costs.
Redefining Hotel Luxury for a New Generation of Lux Travelers
January 22, 2020
Luxury consumers are getting younger, and brands are investing considerable resources to better understand how to appeal to this influential consumer group. How is luxury hospitality addressing what these consumers are looking for?
Protect Your Mattress Investment & Ease Your Mind
January 10, 2020
AllerEase® Professional mattress protectors are designed specifically to tackle the challenges that hoteliers face every day—spills, allergens, bed bugs, and more.
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