No one wants a scratchy, stiff towel. That’s why we created a towel that is exceptionally soft, and made to stay soft, wash after wash. ForeverSoft™ towels combine several of our innovative technologies to provide the perfect balance of softness, strength, and enhanced performance.
ForeverSoft™ is more than a name. Uniquely engineered ultra-soft pile yarns start soft and stay soft, wash after wash, throughout service life. Patented Centium Core Technology® improves product tensile strength, extends service life, and enhances performance. ForeverSoft™ is then finished with a beautiful honeycomb dobby hem.
Guests appreciate green programs, but they don’t want the initiatives to impact the quality of their hotel experience. ForeverSoft™ terry provides the softness and absorbency guests desire, while reducing the environmental impact of your operation. An inherently fast-drying foundation saves processing and replacement costs.
Pillow Terminology Decoded
January 12, 2022
Have you ever searched for the perfect hotel pillow and stumbled upon terms you didn’t understand? You may not be alone. Selecting a comfortable hotel pillow is important business. Your job is to help guests experience a good night’s sleep. A pillow is quintessential to a comfortable sleep experience. We want to help you choose…
Sustainability and Simplicity with VersaValet™ Laundry and Garment Bag
December 1, 2021
VersaValet™ is a reusable, hybrid laundry and garment bag that can help hotels eliminate two sources of plastic waste – both single-use plastic laundry and dry-cleaning bags – from their properties.
#1 Action for the Cleanest Hotel Linens
November 17, 2021
What do you do if you find yourself with a high rewash rate – more than 3-5% – to get the clean, bright linens that guests demand? Take our pop quiz to discover the number one thing you can do to maximize the effectiveness of your laundry processing.
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