No one wants a scratchy, stiff towel. That’s why we created a towel that is exceptionally soft, and made to stay soft, wash after wash. ForeverSoft™ towels combine several of our innovative technologies to provide the perfect balance of softness, strength, and enhanced performance.
ForeverSoft™ is more than a name. Uniquely engineered ultra-soft pile yarns start soft and stay soft, wash after wash, throughout service life. Patented Centium Core Technology® improves product tensile strength, extends service life, and enhances performance. ForeverSoft™ is then finished with a beautiful honeycomb dobby hem.
Guests appreciate green programs, but they don’t want the initiatives to impact the quality of their hotel experience. ForeverSoft™ terry provides the softness and absorbency guests desire, while reducing the environmental impact of your operation. An inherently fast-drying foundation saves processing and replacement costs.
Proper Pillow Care: Give Your Guests a Great Night’s Sleep
April 7, 2021
Similar to sheets and towels, laundry processing can affect the lifespan of pillows. Here are do’s and don’ts of pillow laundering from our Technical Affairs team:
Make a Splash with Pool Towels Guests will Love
March 24, 2021
Opening up your pool to guests may look different this summer, but that doesn’t mean guest experience needs to be compromised. Having the right towels for your hotel can improve guest satisfaction even in uncertain times.
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