ForeverSoft^™ Towels

No one wants a scratchy, stiff towel. That’s why we created a towel that is exceptionally soft, and made to stay soft, wash after wash. ForeverSoft™ towels combine several of our innovative technologies to provide the perfect balance of softness, strength, and enhanced performance.

ForeverSoft™ is more than a name. Uniquely engineered ultra-soft pile yarns start soft and stay soft, wash after wash, throughout service life. Patented Centium Core Technology^® improves product tensile strength, extends service life, and enhances performance. ForeverSoft™ is then finished with a beautiful honeycomb dobby hem.

Guests appreciate green programs, but they don’t want the initiatives to impact the quality of their hotel experience. ForeverSoft™ terry provides the softness and absorbency guests desire, while reducing the environmental impact of your operation. An inherently fast-drying foundation saves processing and replacement costs.